Social & Paid Ads

Earned from running it

I ran Facebook and Instagram campaigns for Vapemall PK for 18 months — managing a PKR 150K monthly ad budget with a 3.8× ROAS maintained throughout. I didn't just set up the campaigns; I wrote the creatives, refined the targeting, and reviewed the data weekly to reallocate budget where it was working.

Social advertising works when the creative, the audience, and the offer align. I manage all three — and I report on results in plain language, not vanity metrics.

What I manage

Organic content

Monthly content calendar, post copy, and creative briefs for Instagram and Facebook. Consistent publishing cadence that builds audience without burning out your team.

Paid campaign setup

Campaign structure, audience definition, placement selection, budget allocation across ad sets, and pixel configuration — built for the objective, not the platform defaults.

Creative testing

Systematic A/B testing of headlines, visuals, and CTAs with a clear hypothesis for each test. Scaled winners, killed losers, documented learnings.

Reporting & optimisation

Weekly results snapshot and monthly review covering ROAS, CPM, CTR, conversion rate, and cost per acquisition — with clear recommendations for the next period.

Available in six languages

Ad copy and organic content available in English, Finnish, Swedish, Arabic, Turkish, or Urdu — letting you run campaigns in the language your audience actually uses.

Earned from running it

What I manage

Available in six languages

Ads not performing?