Five roles across sales, ESG compliance, e-commerce operations, and business development — spanning Finland, Pakistan, and the UAE.
Mar 2025 — Dec 2025
FinSell Oy
Tampere, Finland
Sales & ESG Compliance Manager
Led CBAM (Carbon Border Adjustment Mechanism) implementation from scratch — built the data collection pipeline, reclassified CN codes, and submitted the first quarterly reports on time with zero regulatory penalties.
Designed and managed a B2B outreach system targeting Nordic industrial buyers; grew qualified pipeline by 40% in six months through structured prospecting, CRM discipline, and follow-through cadence.
Coordinated supplier ESG data collection across six international vendors, developing a repeatable questionnaire and scoring framework now used as the company standard.
Built internal dashboards in Power BI to track compliance deadlines, emission data, and sales KPIs — reducing reporting time from two days per quarter to under four hours.
Served as primary point of contact for EU customs authorities during the transitional CBAM phase, translating regulatory guidance into actionable internal processes.
Jun 2024 — Oct 2024
Tammer Brands Oy
Tampere, Finland
Marketing & Digital Strategy Intern
Conducted full audience segmentation analysis for two product lines, identifying underserved B2B segments in Scandinavian markets that led to a revised 2025 campaign strategy.
Built and maintained a monthly KPI dashboard tracking social reach, email open rates, and web traffic — first structured performance review framework in the department.
Produced copy and creative briefs for email campaigns and product launches, coordinating with external design freelancers on timelines and brand consistency.
Assisted in planning and executing a product photography shoot and resulting catalogue refresh, improving product page conversion rate by 18% over the following quarter.
May 2023 — Dec 2024
Tampere Business Case Club
Tampere, Finland
Event Lead & Case Coordinator
Organised and facilitated five business case competitions and workshops with 40–120 participants each, managing venue logistics, sponsor relationships, and cross-team coordination.
Designed case briefs and evaluation rubrics for three industry-sponsored competitions in collaboration with partner companies in finance, logistics, and retail.
Grew club membership from 60 to 110 active members over 18 months through targeted recruitment campaigns and an expanded event calendar.
Secured two new corporate sponsors by writing tailored partnership proposals and presenting to company representatives — covering full event costs for the 2024 spring series.
Jun 2020 — Mar 2021
Environmental Consultancies & Options
Lahore, Pakistan
Business Development & Client Relations
Managed a portfolio of 12 corporate clients across manufacturing, textile, and construction sectors — coordinating environmental compliance reviews and project timelines.
Developed the firm's first formal client onboarding process, reducing initial engagement time from three weeks to six days and improving early client satisfaction scores.
Researched and drafted two market entry reports for clients exploring expansion into UAE and Bahrain environmental service markets, covering regulatory landscape, competitor analysis, and positioning recommendations.
Supported proposal writing and bid responses for government-tendered contracts; two bids progressed to final evaluation stage during my tenure.
Dec 2017 — Jan 2020
Vapemall PK
Lahore, Pakistan
Co-Founder & Operations Lead
Co-founded and scaled an e-commerce business from zero to a monthly revenue run-rate of PKR 1.2M within 14 months — sourcing product from international suppliers, managing inventory, and running all marketing in-house.
Built a cross-border procurement chain with suppliers in China and UAE, negotiating terms, managing customs documentation, and maintaining delivery reliability above 92%.
Ran all digital marketing: Facebook and Instagram organic content plus paid campaigns; managed a monthly ad budget of PKR 150K and maintained a 3.8× ROAS over 18 months.
Oversaw all customer service operations — introduced a structured ticketing approach that reduced average resolution time from 48 to 11 hours and earned repeat purchase rates above 35%.
Managed a small team of three — setting targets, reviewing performance, and handling supplier negotiations independently while completing undergraduate coursework.
Education
Academic background.
2020 – 2024
BBA, International Business
Tampere University of Applied Sciences (TAMK) · Tampere, Finland
CGPA 4.29 / 5.0 · Graduated December 2024
Exchange Semester
Ondokuz Mayıs University · Samsun, Turkey
Economics · Accounting · Regional Development
2020
A-Levels
University of Cambridge · Lahore Learning Campus
Business · English Language · Information Technology — Grade B in all subjects
2009
O-Levels
University of Cambridge · Lahore Learning Campus
8 subjects — English Language (A), Mathematics, Physics, Chemistry, Pakistan Studies, Urdu, Biology, Islamiyat
Since 2012
Self-directed Study
Financial markets, algorithmic trading, software development
Python · WebGL · Android · Generative AI
Competitions & Awards
Case results.
Competitions and awards from TAMK, the Tampere Business Case Club, and Huawei Finland.
2025
Huawei Tech Arena Finland
3rd Place — National
UI/UX interface for HarmonyOS · Only non-CS competitor on the podium