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Inkoo, FIOpen to work

Digital Marketing

Audience research, channel mix strategy, KPI dashboards, monthly review frameworks — data-driven from day one. Every campaign is measurable and optimised.

Tools
StrategySEOPower BIGA4Email
Typical engagement
3–6 months (retainer or project)
Deliverables
  • Audience & competitor research
  • Channel mix recommendation
  • KPI dashboard (Power BI / GA4)
  • Monthly performance review
  • SEO audit & recommendations
  • Email campaign strategy
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Measurable from the start

Good marketing isn't creative guesswork — it's a structured process of hypothesis, measurement, and iteration. I start every engagement by defining what success looks like in numbers, then build the tracking infrastructure to see it in real time.

I've run these frameworks in practice: audience segmentation analysis that reshaped a product line strategy, KPI dashboards that replaced two days of manual reporting per quarter, and campaign reviews that surfaced where budget was being wasted.

What I do

01
Audience & market research
Segmentation analysis, competitor review, TAM sizing, customer interview frameworks. Understanding who you're talking to before spending a euro on reaching them.
02
Channel strategy
Channel mix recommendation based on your audience, budget, and goals — organic search, email, paid social, content — with a realistic timeline and expected returns.
03
KPI dashboards
Power BI or GA4 dashboards that give you a clear view of what's working each week — traffic, conversions, revenue, cost per acquisition — without needing to build a spreadsheet every month.
04
Monthly review & optimisation
Structured monthly reviews covering what performed, what didn't, what changes for next month, and why. Not just a numbers summary — a decision framework.

Available in six languages

Marketing strategy, copy, and campaign management available in English, Finnish, Swedish, Arabic, Turkish, or Urdu — reaching your audience in the language they actually use.

Want marketing that measures up?

Tell me your goals, your current channels, and what you've tried. We'll figure out what's missing.

Get in touch →
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